blog

October 12, 2020
maslow and marketing theory

Marketing 101: Maslow’s hierarchy of needs and its relevance today

If you’re a marketer, Abraham Maslow is the name you need to know. Why? Well, because psychology and marketing go together like gin and tonic. People buy products […]
October 9, 2020
copywriting rules

Five rules how to write copy that sells (and when you should break them)

Every copywriter battles with their faults and insecurities. Some of us tend to procrastinate, multitask, go into panic mode, or even into a lethargy (also known […]
May 18, 2020
headspace

Mindfulness for all: A lesson in compassion by Headspace

Back in 1992., my mom started practising yoga and meditation. She was what we would call today an early adopter, and there were people who laughed […]
May 18, 2020
bruce lee baby

How Bruce Lee and freelancing helped me stay sane during the COVID-19 crisis

Here we are. Day 38. The days all look alike but they are also very peaceful. You could say I’m beginning to like this new, different […]
April 7, 2020

Freelancing improved my mental and physical health — here is why

It’s been almost two months since I started my full-time freelance life. Still a newbie, I’m at the same time lost and amazed with all the […]
April 7, 2020

Is gender-equal society a utopia?

Today is the 8th of March, International Women’s Day. Today it should be about celebrating women, raising awareness against discrimination and fighting the inequality. Unfortunately, it’s […]
June 24, 2019
5 reasons why I became a freelancer

5 reasons why I became a freelancer

If you're thinking of becoming a freelancer, I hope my story will help you realize if you have it in you or not. Usually freelancers have strong personalities, independent spirits, problems with strict structures, and they almost always question the authoritative roles. The sooner you realize you don't want to work for anyone except yourself, the happier you'll become. Sounds simple but we all learn at a different pace, and if it's meant to be, you will feel it in your gut.