DATE: November 2021 - July 2022
WHAT: Copywriting and content management
Industrial companies rely on hundreds or thousands of valuable assets such as containers, trailers, boxes, equipment, or dollies. However, they often have very little data on these non-powered assets: where they are, how they are used, and how they can be utilized better. Sensolus helps companies connect your assets to the internet enabling you to know where specific assets are, detect issues in your processes, and ensure complete visibility when working with contractors or customers. After being collected, data is analyzed in our comprehensive platform that provides data-driven insights.
I joined Sensolus as a consultant in 2021 to support their marketing team with content marketing planning, strategy, and execution. Working closely with Hanne Page, the VP of Marketing, I shared my vision for their content strategy and planning for 2022. I was in charge of content management and copywriting (articles, emails, e-books, etc.) helping them to reach their marketing goals.
"SMARTER SUPPLY CHAIN DECISIONS BASED ON DATA-DRIVEN INSIGHTS."
Working in a tech startup with a small team of all-around marketers, I felt the need to expand our team and hire an expert to support us with our thought leadership and copywriting. We found exactly that with Iva: she contributed to our content strategy and editorial calendar, initiated and delivered a set of articles and Social Media posts, helped us set up reporting dashboards to track our progress, and provided relevant insights and best practices along the way!
Hanne Page, VP Marketing at Sensolus